As the first FDA-approved OTC acne retinoid for consistently clear skin, Differin is a trusted and much-loved skincare solution.
As Senior Art Director at Intouch (the DAOR for Differin), my copy partner and I lead the strategy and planning for Differin's website and digital marketing. Planning around annual "tentpole" events such as wedding season and Retinoid Education week, we created fun, snackable content to drive users to Differin's site. The brand's packaging and marketing materials feature a clean, minimalist design that emphasizes its clinical effectiveness and trusted reputation, enforcing the message of not letting acne hold you back.
