Huge
After refreshing its identity, Huge needed to turn renewed momentum into a brand system that could work across the business.
As a lead designer on the internal brand team, I created and directed scalable materials for Growth and Marketing—from iconography and social templates to pitch decks and bespoke new-business work. Built by a small team on tight timelines, the system was embraced company-wide and still holds up two years later.
Greenhouse, renowned among tech firms and startups, thrived with its existing brand. Yet, aspiring for global and enterprise expansion demanded a new, ambitious identity.
Role: Design Lead
The huge brand is
Icons
I led and art directed the creation of more than 100 icons, building a flexible library that balanced clear, functional communication with more conceptual brand expression. The system extended across presentations, web, social and Huge Moves, the company’s editorial magazine.
Greenhouse, renowned among tech firms and startups, thrived with its existing brand. Yet, aspiring for global and enterprise expansion demanded a new, ambitious identity.
The build of Huge’s icons replicated the H system. There is unity and precision in each icon, and simplicity is key to creating a premium look which can scale easily.
Social
In addition to developing evergreen brand assets, I served as the lead designer for Huge’s social channels. I partnered with our Creative Director and designers across client accounts to showcase both the agency’s brand and its work.
Greenhouse, renowned among tech firms and startups, thrived with its existing brand. Yet, aspiring for global and enterprise expansion demanded a new, ambitious identity.
Growth Marketing
Finally, I helped continually evolve the internal brand team’s growth marketing materials for executive leadership. This included meticulously maintaining presentation decks, coordinating with account teams to source assets, and partnering with the motion team to create impactful animations—while producing select animations myself.
Greenhouse, renowned among tech firms and startups, thrived with its existing brand. Yet, aspiring for global and enterprise expansion demanded a new, ambitious identity.
